How Owners are Killing Their Sports Academy
The Marketing Team
Let’s be honest here, most sports academies aren’t dying because of competition or lack or funds. They’re dying because of a lack of plan and having a well oiled ecosystem where every stakeholder (including you) is benefitting. Usually, these issues are prevantable.
If you’re an academy owner, coach, or manager, this isn’t just an article. Please use this article as a reflection, like a mirror. The kind that makes you uncomfortable in all the right ways. If you find yourself nodding along to even one of these five points, it’s time to stop and ask: Am I unintentionally killing my own academy?
1. Run Everything Manually And Burn Out Slowly
A survey by Time etc found that entrepreneurs spend an average of 36% of their workweek on administrative tasks, including data entry, invoicing, and ordering office supplies. We’ve seen multi-million dollar businesses still juggling Google Sheets, WhatsApp groups, and mental reminders. Great way to stay busy and look productive while your operations are lights out from the inside.
2. Ignore the Parents, Players, and Their Expectations
If communication stops after sign-up, you’ve already lost. A Project Play survey revealed that families in average spend $1300+ every year on their child’s sport. Youth sport industry is $38 Billion Dollars today. And today’s sports families expect transparency, progress tracking, and options for your add-ons (like facilities and rental services). If all they’re getting is a silent coach and a monthly invoice, they’ll take their money and their child somewhere else.
3. Forget That This Is Also a Business
Passion for the game. Cash flow is great for business. If you’re not tracking leads, generating leads, collecting payments efficiently, or analyzing what brings ROI, you’re not building a business. You’re running an expensive hobby.
4. Operate Without Systems
Onboarding plans, coaches listing, child progress, parent engagement - these are just a few things entailing an academy. Talent thrives in structure. Without systems, you’re not a coach, you’re a firefighter. Do you want to fight fires all the time?
5. Wait Until It’s Too Late to Modernize
Still waiting for “the right time” to upgrade your academy leads to this spoiler: the right time will not come. Your competitors are streamlining operations, building better customer experiences, and scaling fast. Every month you wait is a month you lose ground.
The Hard Truth: It’s Not Just You.
You’ve been carrying these problems for too long. And honestly, we should give you a medal for surviving this far.
But survival isn’t enough anymore.
iCaptain is here to help your academy . We’re building an ecosystem of multiple systems weaved into one technology. Parents, players, coaches, students, all in one marketplace. All working together to make every stakeholder gain the most than ever before.
