Why Cricket is a Great Business Investment in 2025
The Marketing Team
Why Cricket is a Great Business Investment in 2025
If you’re reading this right now, you’ll start seeing cricket as more than a phenomenal sport. And we hope if you’re reading this already, you have at one point considered investing in Cricket.
We’re definitely not trying to distract you from the greatness of the game itself; rather presenting you arguments and facts on why cricket is also great business opportunity.
Cricket is a business goldmine. But wait, if it’s that good why are we sharing this with you? Simple: it’s a feast industry. There’s something for everyone to take. Name it, players, leagues, boards, teams, academies; even fans.
So, let’s dive in and explore the immense potential cricket holds—not just as a game, but as a game-changing investment.
Unparalleled Popularity
Let’s share some mindblowing stats. 200,000 registered players in the US. 30 Million worldwide. Yes, that’s how many players participate in the game of cricket at various levels.
The International Cricket Council has over 100 member countries. Test playing nations like India and Australia have a staggering fan base and stumping popularity with thousands of players coming in through the system every year. So where does the business aspect come into play?
Booming Economies of Leagues
When it comes to the biggest leagues in the world, the first name that has always popped up is the Indian Premier League (IPL). Established in 2008, the IPL has an estimated annual revenue exceeding $6 Billion. It secured a media rights deal worth $6.2 billion for the year 2023-2027.
Next in line comes Australia’s Big Bash League (BBL). The BBL has established itself as one of the premier T20 Leagues globally drawing around $60 million in revenue anually.
Similarly other leagues such as the Pakistan Super League and the Carribean Premier League have risen to establish themselves as some of the most lucrative destinations for cricket.
Now we’re not asking you to invest in the IPL or BBL. But if you do happen to do anything remotely close to owning a cricket team, or an academy, you might want to read further.
Here are 3 areas of the game we forecast to bring you the biggest business returns:
1. Academies
One of the most compelling reasons to invest in cricket is its vibrant grassroots ecosystem. With millions of young players picking up the game, there is a growing demand for infrastructure, coaching, and advanced analytics. Parents are getting involved as we speak. Think of coaches, analysts, managers, everybody in it together for a young player’s future.
2. Sports Technology and Analytics
Data absolutely is KING. Data in sports is even better. Think of thousands of athletes, their past teams, their current scores, their highest scores, and whatnot. Sports technology has revolutionized how cricket is played, managed, and consumed. So what can you invest in? Think of digital marketing, to digital scoring, to analytics management. Hint: iCaptain does it all!
3. Cricket Media:
While mainstream cricket coverage focuses on high-profile leagues and international matches, there’s a significant gap when it comes to showcasing grassroots cricket—the breeding ground for the sport’s future stars. Even if grassroots is not your cup of tea, try looking at it from the perspective of a content creator. Podcasts, interviews, digital content today is consumed more than ever before.
This also means what it means for exactly all types of business. It takes time; things don’t grow overtime. While business acumen is definitely needed, a thriving ecosystem of a sport helps. This is exactly what you can explore.
Cricket is no longer played within boundaries. It’s a brilliant culmination of sport, extravaganza, chivalry, where gentlemen and women engage in the game of bat, ball and strategy; while the rest of us actively engage through pure fandom, or now, business.
iCaptain.io is a comprehensive cricket management software designed to manage complete cricket operations for boards, leagues, teams, players and academies. We do this by making tournaments managed seamlessly, logistics handled with carefulness, travel tracked real time, and finances controlled in a way it thrives your operation. We’re rolling out on Jan 10.