America is IN the game - Second Highest Viewership in the World
The Marketing Team
America is IN the game - Second Highest Viewership in the World
You thought cricket was a feeble market in the US? Think again. The U.S. now boasts the second-largest cricket audience in the world.
The numbers are impossible to ignore.
Let’s unpack the data that’s changing the cricketing map.
🇺🇸 30 Million Cricket Fans
According to the ICC, the U.S. has over 30 million cricket fans, with 16 million considered to be highly engaged fans.
That’s more cricket fans than the total population of Australia.
These numbers aren’t sudden, explosive bursts - these are a result of deep-rooted cricket watching culture and a rich community of South Asians along with major influence from Caribbean and UK population.
In fact, 1 in 4 South Asian Americans are active cricket followers, with youth participation growing 20% year-over-year in major metro areas like Houston, Dallas, and the Bay Area.
📺 IPL had 50 millions streaming hours from the US alone
The IPL is now broadcast across multiple U.S. networks and saw over 50 million streaming hours from U.S. viewers alone in 2023.
For context?
Here are some crazy statistics showcasing the wildfire of cricket in the U.S.
1. 1.4 Billion Global Viewers for the 2023 ODI World Cup
U.S. streaming platforms like Willow TV and ESPN+ saw record subscriptions during the tournament, and viewership of ICC events in the U.S. has grown over 250% since 2015.
2. Major League Cricket (MLC)
MLC’s debut in 2023 pulled in over 70,000 in-person attendees and over 1.2 million digital views, with franchises backed by IPL giants like MI and CSK. Players like Nicholas Pooran, Quinton de Kock, and Marcus Stoinis brought star power—and Americans showed up.
Youth academy inititatives are also on the rise. The United States Youth Cricket Association (USYCA) has introduced cricket to over 2,500 schools nationwide through its Build-A-Pitch program.
This initiative has laid the foundation for numberous youth programs and academies across the United States, ultimately leading to more young cricketers playing for the country.
Final Over: The U.S. Isn’t Waiting
America is IN the game.
The question is no longer if cricket will explode in the U.S.
It’s who will lead it.
At iCaptain, we’re not just watching the rise of American cricket.
We’re building the infrastructure that powers it. We are opening doors for investors to join us in this highly scalable journey.
We are in our early growth phase, and would love to join hands.
